Today's marketplace may be crowded, but that doesn't mean that all the spaces are filled. The practice of brand storytelling has become essential for brands looking to make a splash and set themselves up as the authorities in their industries. But there's more to marketing storytelling than just promoting products — it’s about leveraging storytelling elements to create a deep, emotional connection with your audience.

As someone who has spent more than a decade freelancing as a visual creative, new freelancers trying to make it in the field like to ask questions like “how did you get to where you are today?” This is a question which I have a pretty simple short answer for…

Sustainability is one of those terms that gets thrown around a lot, and it’s one that can be taken in many different ways. Typically we talk about sustainability within the scope of agriculture which is fair because by definition. It relates to the harvesting of resources in reality, it is so much more than just the food we eat. 

Technology shifts over the last decade have vastly changed how I approach working in film production. Smaller and smaller cameras have started to introduce capabilities which for the longest time took up much more space & weight. Never mind their need for lots of power to crunch all that data. Queue the Sony Fx3 being released in 2021 with XLR inputs & 4k 120fps filming packed into such a small camera body…

The third and final thing I have found is that people want joy in life. Obviously the way life goes it isn’t going to be joy all the time… but happiness is huge and can be found in many different ways. While this concept may seem simple, we live in a day & age where people struggle with depression and suicidal thoughts more than ever. (shout out to Elysia for making big moves combating this!).

The second thing I have found everyone wants is to have their children be well educated. Growing up my parents always emphasized the importance of having a quality education. Heck, they moved were into my childhood home because of the school district way back before I was born. I was also grounded if I got grades below an 85 (I’m still a bit bitter about this one haha).

At the end of the day… We’re all the same. Having visited all 50 states and over 25 countries on 5 continents, I have experienced a variety of different cultures. Over time I’ve also learned that if you break down all the differences in people, we have the same three core hopes in life. Over the next few blog posts I am going to dig into each of these as it creates the baseline for some fun coming up in the near future.